A ground scraper is essentially the opposite of a skyscraper - a large building that sprawls outward horizontally instead of soaring vertically into the sky. Though no strict definition exists, groundscrapers are generally described as extremely long but low-rise buildings with over 1 million square feet of space, sometimes called sidescrapers or landscrapers. The term came into the spotlight with Google's plans for their massive $1.3 billion London headquarters. Designed to be only 11 stories tall but over 1,000 feet long, this vast office block epitomizes using horizontal expansion to create immense space for thousands of employees.
Facebook: The Latest Architecture and News
Tile Nest House / H&P Architects
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Architects: H&P Architects
- Area: 450 m²
- Year: 2021
FRISTO, Frozen Market / EFEEME arquitectos
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Architects: EFEEME arquitectos
- Area: 81 m²
- Year: 2020
Vila Rica House / BLOCO Arquitetos
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Architects: BLOCO Arquitetos
- Area: 400 m²
- Year: 2017
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Manufacturers: Cleimar Marcenaria, Marmoraria Alvorada, Talentus Esquadrias
61 apartments in IVRY / Tectône
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Architects: Tectône
- Area: 4123 m²
- Year: 2019
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Manufacturers: GRAPHISOFT, Millet, Nora, Perin briques
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Professionals: Atelier Moabi, Betem, Les Maçons Parisiens
30 Workspaces for the World’s Biggest Tech Companies
For technology companies, image is everything. Whether it be the latest iPhone, the newest Slack interface, or the latest Uber app update, these multimillion-dollar giants strive daily to keep the user engaged, and to keep their image young, current, and cutting edge. Invariably, this need to be noticed transcends the digital screen, and manifests in the architecture of the offices where this innovation takes place.
Across the world, from Dublin to Tel Aviv to Tokyo, the workspaces of the world's largest tech companies are redefining how offices are designed, aided by leading architects such as Foster + Partners, Snøhetta, and Gehry Partners. While our recent article on solutions for flexible home offices reflects on strategic functionality and individual expression, the 30 workspaces below dedicate themselves to collaboration and inspiration through a play on scales, color, shapes, and unexpected fixtures.
Facebook Expands Menlo Park Headquarters with MPK 21 Building by Gehry Partners
Gehry Partners recently completed Facebook's new MPK 21 building in Menlo Park, California. Expanding the company's existing footprint, the design was built in less than 18 months as a highly sustainable building. Formed to bring the outdoors into the office space, the project centers on a sheltered green space with 40-foot-tall redwood trees and an amphitheater-style courtyard that connects to the original Gehry-designed MPK 20 building.
Facebook Set to Occupy London Offices in King's Cross by AHMM and Bennetts Associates
Facebook is moving into new offices in London’s King’s Cross. The announcement from King’s Cross details the social media giant’s commitment to take over 600,000 square feet (55,000 square meters) of office space across three buildings, namely 11 and 21 Canal Reach by Bennetts Associates, and P2 by Allford Hall Monaghan Morris.
The July 23rd deal between Facebook and King’s Cross Central Limited Partnership (KCCLP) represents one of the most significant such commitments in London in the last decade, encompassing around 15% of King’s Cross’ 4-million-square-foot (370,000 square meters) commercial portfolio.
"Zucktown, USA": Will Facebook Design Your Future City?
“Do people love tech companies so much that they would live inside them?” This is the question posed by The New York Times in an article reflecting on Facebook’s plans for Willow Village, a 59-acre urban district located at the company’s Menlo Park headquarters in San Francisco, California.
Frank Gehry to Design New London Headquarters for Facebook, Sources Say
Facebook is closing in on a deal to create a new London headquarters, and will be bringing along the design talents of Frank Gehry, according to reports from The Times and Architects’ Journal.
Described as a “growth space” that will allow the company to expand their European presence, the new headquarters would span four buildings in King’s Cross Central – the same part of the city where Google is building its own 11-story “groundscraper” campus designed by BIG and Heatherwick Studios.
OMA New York to Design Mixed-Use Menlo Park Campus for Facebook
Facebook has announced plans for a new mixed-use neighborhood adjoining their existing headquarters in Menlo Park, California to be led by the New York office of OMA and Partner Shohei Shigematsu. Known as Willow Campus, the campus masterplan seeks to further invest in Facebook’s home community, joining the original campus designed by Frank Gehry.
“It’s exciting to collaborate with Facebook, whose innovation in networking and social media extends to urban ambitions for connectivity in the Bay Area,” commented Shigematsu. “The Willow Campus masterplan creates a sense of place with diverse programming that responds to the needs of the Menlo Park community. The site has the potential to impact the future of regional transportation, housing, and environment.”
The Most Popular Architecture Offices on Facebook
Social media is one of the most critical elements for a successful marketing strategy. For architecture firms, the bounty of online platforms supporting visual content can allow ideas, commissions, and buildings to reach millions of architecture lovers around the world with a single click.
Since its launch in 2004, Facebook has proven to be an enduring platform for sharing architectural ideas, with even ArchDaily taking the decision in February to make Facebook a primary avenue for reader comments. Below, we have rounded up the 20 architecture firms worldwide with the most Facebook followers, demonstrating how a well-maintained, engaging presence on social media can allow architectural ideas to be spread to millions of enthusiasts. Are you following all of them?
Prioritize Who You "See First" in Your Facebook Feed
Did you know you can manage who you "see first" in your Facebook news feed? Don't let advertisers take your top spot, as Facebook's new "See First" feature allows you to control which of your favorite friends and websites (hint: ArchDaily) are shown to you first. Make ArchDaily part of your daily newsfeed on Facebook by following these few simple steps:
Mark Zuckerberg Praises Frank Gehry: "He's Very Efficient"
After Facebook began its move into its new Frank Gehry-designed headquarters last week, Facebook founder Mark Zuckerberg has praised his architect for his work. In a post on his personal Facebook page yesterday, Zuckerberg shares the story of how Gehry he initially turned down Gehry's request to design the project, saying that "even though we all loved his architecture... We figured he would be very expensive and that would send the wrong signal about our culture."
But Frank Gehry persisted, saying that he would match any bids the company received. As a result, Zuckerberg has now praised Gehry - in a somewhat uncharacteristic description of the architect - for being "very efficient."
Read Zuckerberg's full statement, after the break.
Facebook Moves into New Headquarters with the "Largest Open Floor Plan in the World"
Posted by ArchDaily on Monday, March 30, 2015
Earlier today, Facebook founder and CEO Mark Zuckerberg posted an announcement onto his own Facebook page that the company had moved into its brand new, 430,000-square foot Frank Gehry-designed headquarters. In the post, Zuckerberg offers a photo of the building from above, showing off its 9 acre green roof, with a promise of interior images - of what is essentially the building's giant, single room - "once we’re fully unpacked."
That interior, big enough for 2,800 of Facebook employees plus room for growth, also played host to some of Instagram's most popular photographers to preview the space - see a selection of their images after the break.