Try as we might to inure ourselves to the opinions of others, recognition is a powerful thing. It brings with it a captive (and expectant) audience, not just of admirers but of kingmakers - or, cynically, those who see an opportunity to capitalize. For architects, this can be both a blessing and a curse. Many practices start with the motivation to pursue an idea or concept; as recognition becomes diluted to labels it becomes harder to understand what was distinguishing in the first place. This week saw the announcements of a numerous significant awards - and an interview with a practice determined to shake off the labels that come with recognition. Read on for this week’s review.
