In 2001, Apple issued its Retail Store Manifesto, proclaiming its ambition to use retail to convince people that “Macintosh offers a much simpler, richer, and more human-centered computing experience” despite retail stores being unpopular among technology companies at the time. This vision has shaped Apple’s unique approach to retail, transforming its stores into environments beyond shopping. Since the inception of its first store, Apple has redefined the retail experience, emphasizing customer engagement and education and creating a community around its products. The stores “have become the embodiment of the Apple lifestyle.” This is done through products displayed on tables for easy access and mid-height furniture clusters in an open plan to foster interaction and visual orientation within the more prominent “Apple community.”
Apple: The Latest Architecture and News
Next Generation Goggles: Augmented Reality Meets Virtual Reality
This article is the fifth in a series focusing on the Architecture of the Metaverse. ArchDaily has collaborated with John Marx, AIA, the founding design principal and Chief Artistic Officer of Form4 Architecture, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand its constraints.
Science fiction writers inspire us with bold and provocative visions of the future. Huxley, Orwell, Assimov, and Bradbury easily come to mind. They have imagined great advances in technology and oftentimes predicted shifts in social structure that were a result of the human need to open Pandora's Box. A large part of the charm and allure of science fiction is the bold audacity of some of these predictions. They seem to defy the laws of nature and science, and then, faster than you might have thought, the spectrum of human inventiveness makes it so.
What is the Impact of Apple’s Vision Pro Augmented Reality Goggles on the Field of Architecture?
On June 5, Apple launched Apple Vision Pro, a new type of spatial computer that uses augmented reality goggles to allow users to experience a blend between the digital and physical worlds. The device promises to offer its users an infinite canvas for apps, larger and more immersive than traditional displays, while allowing them to stay present and connected to others. It features visionOS, the first spatial operating system to create this new way of interacting with digital content. Previous concepts like the metaverse have promised to transform the way we experience digital worlds, with architects taking the opportunity to delve into the design of restriction-free virtual spaces. Could this new device bring new ways of experiencing three-dimensional spaces, to better integrate architecture with digital environments?
Foster+Partners Converts a Palazzo in Rome into a New Apple Store
Last week, Apple opened its largest store in Europe, housed inside Rome’s 19th century Palazzo Marignoli. Designed by Foster+Partners, Apple Via del Corso celebrates the historic building by revealing its 1890s murals, frescos, and graffiti works from the 1950s, hidden from view for decades. The project creates a juxtaposition between the historical layers, the artwork and the signature minimalist aesthetic of Apple stores.
How Apple Strives for the Perfect Sky and Revives Cities
At first glance, it seems that Apple's strong retail design has derived from consistent design. But since Steve Jobs opened the first Apple Store in 2001, the brand has changed its store and lighting design concept five times. Thereby change appears as a central factor when a brand grows and expands internationally. For each period Apple developed sophisticated details and has strived for the perfect sky in their store - a smart strategy to enhance naturalness and sustainability.
30 Workspaces for the World’s Biggest Tech Companies
For technology companies, image is everything. Whether it be the latest iPhone, the newest Slack interface, or the latest Uber app update, these multimillion-dollar giants strive daily to keep the user engaged, and to keep their image young, current, and cutting edge. Invariably, this need to be noticed transcends the digital screen, and manifests in the architecture of the offices where this innovation takes place.
Across the world, from Dublin to Tel Aviv to Tokyo, the workspaces of the world's largest tech companies are redefining how offices are designed, aided by leading architects such as Foster + Partners, Snøhetta, and Gehry Partners. While our recent article on solutions for flexible home offices reflects on strategic functionality and individual expression, the 30 workspaces below dedicate themselves to collaboration and inspiration through a play on scales, color, shapes, and unexpected fixtures.
Foster + Partners Envisions Miami's New Apple Store as a Nod to Nautical Heritage
Foster + Partners have completed the new Apple Aventura store in Miami, Florida. Designed to embody the city's openness, the project features an undulating vaulted roof that is reminiscent of the city’s nautical roots. The building's materiality and flow are inspired by the region’s Art Deco buildings as the new two-level store responds to the light, culture and climate of Florida.
Apple is Building a $1 Billion Campus in Austin, Texas
Tech giant Apple has announced plans to build a $1 billion campus in Austin Texas, along with smaller facilities in Seattle, San Diego, and Culver City. The Austin plans, images of which have not been released, will see the creation of at least 5,000 jobs in the Southwestern city as house prices in the San Francisco Bay area begin to discourage creatives from Silicon Valley.
Apple had announced plans for a second U.S. headquarters at the beginning of the year, as part of a $30 billion investment strategy. In 2017, it opened the Foster + Partners-designed Apple Park, pictured above.
Architects and the New iPadPro: Should You Buy One?
Can tablets help architects better conceive and execute their designs? If you’re skeptical, you’re not alone. To a certain extent, architects are still unsure if meaningful work can be created on an iPad. As the novel of virtual reality wears off, it’s worth asking if portable augmented reality is the push forward that will combine the best of traditional and digital architectural technology. So beyond their utility as lightweight, untethered screens, what can tablets offer the professional architect?
Apple Unveils Greenest MacBook Ever, New iPad and Mac Mini
Apple has released new details about their MacBook Air, Mac Mini and iPad Pro. The MacBook Air has finally gotten the long-requested Retina Display, and the design has new features like its Touch ID fingerprint sensor. The broad redesign also extends to the new iPad Pro, where the design nearly gets rid of the bezel that has traditionally wrapped around the sides of the screen and Apple's Face ID facial recognition technology has been included in the tablet for the first time ever.
Drawing Tips for Getting the Most Out of Your Apple Pencil
Want to get the most of your Apple Pencil in Trace? Today, Rome Prize winner Javier Galindo, is going to show you a few features that will make your Trace drawings sing.
Foster + Partners' Milan Apple Store Opens to the Public With Dramatic Waterfall Entrance
Apple’s Piazza Liberty Store, designed by Foster + Partners, has opened to the public in Milan, Italy. The scheme is located under an existing piazza close to the Corso Vittorio Emanuele, one of the most popular pedestrian streets in Milan.
The store is defined by a dramatic waterfall which surrounds the entrance while forming the backdrop to a large outdoor amphitheater. Piazza Liberty is the first Apple Store to be constructed in Italy following their retail design collaboration with Foster + Partners.
Foster + Partners Revises Design for Apple’s Melbourne Store Following "Pizza Hut Pagoda" Backlash
New images have emerged of the revised Foster + Partners-designed Apple Global Flagship Store at Federation Square in Melbourne after the original proposal attracted criticism and comparisons to a “Pizza Hut Pagoda.”
The revised scheme has been the result of workshops involving Fed Square Management, the Victorian Government, the City of Melbourne, and Apple, with input from Donald Bates, chair of architectural design at the University of Melbourne.
The Best Architectural iPhone Photos of 2018 Revealed by IPPAWARDS
The iPhone Photography Awards (IPPAWARDS) has announced the winners of the 2018 edition of the annual competition. Founded in 2007, the same year as the release of the first iPhone, IPPAWARDS is the first and longest running iPhone photography competition. Now in its 11th year, the awards continue to select the best images taken by iPhone, iPad or iPod touch from a variety of categories including Landscape, Animals, People, Still Life and Architecture.
This year’s architecture category was won by Massimo Graziani from Italy for a shot “Rampage,” taken at the Via Allegri in Rome. Second prize was awarded to KuangLong Zhang from China with an image of one of the oldest mosques in Iran, while third prize went to Nasra Al Sharji from Oman with an early-morning shot of the Burj Khalifa in Dubai.
Stone, Glass, and Bamboo Meet in Foster + Partners' Recently-Opened Apple Store in Macau
Foster + Partners has published photographs of their recently-opened Apple Store in Macau, intended as a “new oasis of calm” against the city’s buzz and excitement. The store, opened on June 29th, was designed in response to a brief calling for “an inviting, contemplative space, where technology, entertainment, and arts come together to make a positive contribution to the city.”
Apple Cotai Central was designed in a close collaboration between Foster + Partners and Apple’s chief design officer Sir Jonathan Ive, a collaboration which has previously produced Apple stores at Michigan Avenue in Chicago, and Regent Street in London.
Employees Keep Walking into the Glass Walls at Apple's New Campus
Apple’s unwavering love for glass and seamless edges is one of the reasons designers flock in masses to purchase their products. But that aesthetic has caused a bit of a snafu at the company’s new Foster+Partners-designed headquarters in Cupertino, where employees are running into the highly transparent glass walls at an alarming rate.