The world's most visited architecture platform

The fragility—and temporal beauty—of neon has captivated audiences since the early 1900s. First shown commercially by French engineer Georges Claude at the 1910 Paris Motor Show, neon spread rapidly, achieving broad popularity in the United States from the 1920s through the 1950s. Mid-century America saw it everywhere: from the casinos of the Las Vegas Strip to roadside motor inns along Route 66 and the spectacle of Times Square. By the latter half of the century, however, many signs were scrapped or left to decay, and numerous municipalities restricted neon as visually garish or power-hungry—despite the technology's comparatively modest energy use. In the U.S., renewed interest in neon arguably didn't meaningfully return until the early 2000s.

In Hong Kong, by contrast, neon was embraced with unusual enthusiasm at a time when it began to lose popularity elsewhere. Even as installation slowed in recent decades—largely due to updated ordinances requiring removal of overhanging signs whose support structures failed to meet safety standards—the city's affinity for neon never fully disappeared.

+ 16

Between the Andes, the coast, and the Amazon, Ecuador's architecture has evolved as a reflection of its layered geography, a place where climate, topography, and culture unite. Throughout the territory, architecture has been an act of adaptation: from vernacular traditions rooted in collective labor and local materials to the colonial and modernist influences that reshaped its cities. This diversity has produced distinct constructive systems, from bamboo and cane structures along the coast to earth and stone constructions in the Andes, forming an archive of adaptive design that continues to influence contemporary practice.

Yet in the past decade, Ecuadorian architecture has undergone a quiet but deep transformation. New academic programs and international references have encouraged a growing awareness of climate and social justice. Emerging architects are redefining practice through workshops, collective studios, and on-site experimentation that blurs the line between design and activism. No longer focused on architecture as an object, a new generation of architects is approaching design as a process. One focused on collaboration, sustainability, and cultural identity. Their questions have shifted the design language from what to build to with whom.

+ 12