As marketing shifts away from its earlier, more traditional format, it’s almost unthinkable that a company solely try to reach potential clients though conventional ads. And if we’re talking about reaching architects, this is even more unimaginable.
As we’ve seen in previous articles, in addition to valuing price and quality, architects chose the products they will work with based on the technical information that they can obtain from the manufacturer. It’s of vital importance for them to understand the installation process and the product’s performance over time. In addition, they need to be able to access and reference other works of architecture that have used the same material.
https://www.archdaily.com/898592/how-to-generate-content-thats-interesting-for-architectsPola Mora
Having previously assembled sets of images featuring the offices of architecture firms in Dubai, London, Paris, Beijing, Shanghai, Seoul, the Nordic countries, and Barcelona, architectural photographer Marc Goodwin continues the series with an exploration of 17 large and small offices in the Netherlands. Occupying buildings formerly used as offices, banks and old factories, the interior and exterior images capture a glimpse of the lives of these designers and their daily architectural surroundings.
For the architect, there is perhaps no greater frustration than realizing--at the end of the construction process--that the quality of the materials selected to complete the project, or the way in which said materials were installed, compromise the overall vision of the finished architecture. So it makes sense that architects are becoming more actively involved in the construction process; they understand that it can make a difference regarding their competition. Building materials manufacturers should really take advantage of the detailed-driven architect’s involvement in order to generate a productive relationship that begins way before construction starts. Manufacturers have a great role to play in the creative process.
https://www.archdaily.com/895479/the-relationship-between-architects-and-building-materials-and-productsPola Mora
From Barcelona to Bejing, Marc Goodwin is capturing architectural workspaces around the world. Goodwin’s latest endeavor: Dubai. Scroll down to get a glimpse of where architects like the ones at RMJM and EDGE work in the “City of Gold.”
If you want to understand the interests, aspirations and behaviors of architects that are 45-and-under, just perusing Bjarke Ingels' Instagram is an interesting and highly educational exercise… don’t worry, we already did the job for you.
https://www.archdaily.com/892642/know-your-clients-3-essential-characteristics-of-architects-who-are-45-and-underPola Mora
Small spaces often need to accommodate essential functions. How can you incorporate a kitchen into your design in the best possible way when floor space is limited? We've carefully reviewed our published projects to select seven houses where architects have effectively addressed this challenge through intelligent and innovative configurations.
These kitchens manage to appear larger than they actually are by being connected to adjacent spaces such as living rooms or dining rooms. They occupy very small areas themselves, taking a different approach from the traditional kitchen, which usually occupies a separate and exclusive room.
Last week, ArchDaily covered a story about the gender pay gap at Foster + Partners. We thought such a story was "unsurprising" given that the gender pay gap is something that is widely reported on, and present in almost every industry, and we wanted to share a case of it happening in an architectural firm many of us are familiar with. What we did not expect was that readers would think it is a non-issue, or that such reporting was sensational. Is it possible for us to talk about gender in the workplace without being up in arms? Why does the gender pay gap issue make people uncomfortable?
Some of our editors discussed how gender plays into their workplace experiences as well as some hopeful recent signs that we are on a path to change.
As one of the largest architecture firms in the world, and based in Battersea, London, Foster + Partners has released their report into gender pay issues, becoming one of the first architecture firms to do so. The report reveals significant under-representation of women at senior level resulting in a pay gap across the firm, and outlines a commitment to encouraging gender diversity at all levels of management.
https://www.archdaily.com/890336/theres-a-gender-pay-gap-at-foster-plus-partners-unsurprisinglyNiall Patrick Walsh
Architectural photographer Marc Goodwin captures the unique workspaces of architects around the world. So far, Goodwin’s photography has helped us imagine what office life might be like as an architect in London, Paris, Beijing, Shanghai, Seoul, the Nordic countries, and now, Barcelona. Read on to see the spaces where architects from Ricardo Bofill to Fermin Vazquez design solutions that impact our world.
The architecture profession is in a perpetual debate concerning the myriad issues that impact how we practice and how that work can and should impact the world around us. As the chair of the AIA’s Young Architects Forum, I am keenly aware of the problems facing the next generation of practice leaders: inefficient practice models that lead to overworked, underpaid, and highly unsatisfied staff. We hear repeatedly that a seismic shift in the way firms operate is necessary to successfully move the profession forward and retain talent.
In October, the AIA held their first ever Practice Innovation Lab, looking to develop new practice models to raise the value of architects and the services that they provide to their clients with the goal of sparking a new debate that could challenge the status quo in firm management.Ten teams of six were formed with the intent of creating 10 new innovative practice models which would be pitched, “Shark Tank” style, after a daylong hackathon. Attendees then voted on the best practice model for the People’s Choice Award. Among the 10 pitches, there were five major themes to come out of the Practice Innovation Lab, which are discussed in more detail below:
https://www.archdaily.com/887308/5-innovative-business-models-for-young-architectural-practicesEvelyn Lee
