The facade is the calling card of an architecture project, an often iconic and recognizable element that becomes part of the collective imaginary.

We frequently see them featured in photographs and art—such as Andreas Gursky's work, or as part of movie sets. It is almost impossible to forget the pink symmetrical façade of 'The Budapest Hotel' by director Wes Anderson, or even, in music videos or album covers, like the legendary 'Physical Grafitti' by Led Zeppelin.

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