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For the most part, rubber isn’t considered a conventional building material – at least not to the same extent that materials like wood, concrete, or glass are. But rubber is commonly used in interiors for flooring of extraordinary color or brightness, and even more unexpectedly for exterior facades with unique aspects or upholstery effects. This functionality is motivated by unique advantages such as smoothness, elasticity, durability, and color consistency.

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Led by Jacques Herzog (born 19 April 1950) and Pierre de Meuron (born 8 May 1950), most descriptions of Herzog & de Meuron projects are almost paradoxical: in one paragraph they will be praised for their dedication to tradition and vernacular forms, in the next for their thoroughly modern innovation. However, in the hands of Herzog & de Meuron this is no paradox, as the internationally renowned architectural duo combine tradition and innovation in such a way that the two elements actually enhance each other.

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