Collective East Architects

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Competition Entry: Romanian Pavilion (Milan Expo 2015) / Collective East Architects

Placing sixth in the competition to design the Romanian Pavilion for the 2015 Milan Expo, Collective East Architects offered a “simple and powerful landmark” that focuses on the history of Romania’s agriculture. Serving as an “attractor and orientation mark,” the structure was conceived by repeating a traditional Romanian pattern that “transformed the pavilion into a sculptural object with a powerful national identify.” From a distance, the facade appears “introverted and impenetrable;” as viewers move closer, the building begins to expose its contents, revealing a level of detail one would expect in a “jewelry museum.”