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Miele’s company motto is ‘Forever better’. Without any of the puns so popular today, the message is clear: We aim to become ‘forever better’ ourselves, and intend to be better than all the others. An ambitious, even somewhat provocative maxim. This has applied since the foundation of the company in 1899, and is therefore just as long-lasting as our appliances. Yet always up-to-date, again like the appliances themselves.
