The growing consumer demand for transparency—especially around sustainability and environmental practices—has implications for industries from apparel to healthcare products. Mars Inc. recently released a cocoa sourcing map to tackle deforestation and increase accountability, and the Fashion Transparency Index pushes apparel companies to be more forthcoming about their social and environmental efforts.

Now it’s time for the building industry, characterized by a lack of information around the materials and practices used in construction and throughout a building’s lifecycle, to catch up. The cost of inaction is too high to ignore. That’s because buildings account for 39 percent of total global carbon emissions. Traditionally, most carbon reduction efforts in the building sector focus on operational carbon—a building’s everyday energy use, which accounts for roughly 28 percent of emissions. The remaining 11 percent comes from what is often ignored: embodied carbon.