This article, which originally appeared as "Clients for Life: 6 Tips to Generate Leads and Build New Business" on Autodesk’s Line//Shape//Space publication, is by Ken Micallef; it features the advise of John Beveridge, a 30-year veteran in the management-consulting industry.
“Like most small businessmen,” Beveridge says, “I too am a small-business guy trying to compete with bigger companies, trying to generate leads.”
To that end, Beveridge stresses the importance of Internetmarketing. But creating a business website is only the first step.
See Beveridge's 6 tips to building business, after the break...
In my previous article, I mentioned that I had been a CAD manager in a past life and that there were many hats I used to wear. One of these hats was training manager for the CAD department. I was the guy who liaised with HR, organizing and budgeting for the training my CAD employees needed. The big question was, what sort of CAD training did they need? Did I send both permanent and agency (freelance) CAD employees to take the courses, or did I let the agency folks fend for themselves? No matter what, they are your CAD team and everyone should get the same training, but the agency guys should be careful of their tax position when accepting training from a client under contract. All of this has to be taken into account when you have a finite training budget to spend.
But training on CAD software is imperative. Your CAD employees need to be the best on the software they use and not develop bad habits. They need the core training, plus the experience, plus supplemental training on new versions as they are released. (Each year in the case of Autodesk, right?)
Get the 4 Tips to Getting the Best CAD Team you can, after the break...
