In the following article, which originally appeared on Medium as "What Starbucks Gets that Architects Don't," Christine Outram, bemoans that architects today just don't listen to people's actual needs.
Dear architects,
You’re outdated. I know this because I once was one of you. But now I’ve moved on. I moved on because despite your love of a great curve, and your experimentation with form, you don’t understand people.
I correct myself. You don’t listen to people.