We are still at the dawn of the Metaverse, the next wave of the Internet. The current “mainstream” Metaverse platforms serve as experimental containers to host the wildest dreams of virtual worlds where we are supposed to unleash the imagination. However, from a spatial design perspective, they have so far been lame and ordinary. Without the constraints in the physical world, how do we draft the urban blueprints in the metaverse? I believe metaverse planners can find inspiration from Italo Calvino’s Invisible Cities, in which he revealed a poetic and mathematical approach to “urban planning” in the imaginary worlds.

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Nike recently acquired RTFKT, a design studio that was founded in Jan 2020, and is known for its virtual “metaverse-ready sneakers and collectibles”. Metaverse land purchases are making headlines with multi-million dollar price tags. We’ve also seen mainstream adoption for NFT art this year and the sales are expected to surge to $17.7 billion by the end of 2021.

Beneath the hype and frenzy, we can spot a fundamental shift that unlocks a new creator economy. It provides the creators with direct access to the market, builds ongoing relationships with fans, and unites strangers in self-governed communities. In this article, we will discuss why every 3D designer/architect should embrace the Web 3.0 movement to adopt a new business logic and benefit from the creator economy in the metaverse?

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You might have heard that Mark Zuckerberg wants Facebook to become a Metaverse Company, and earlier this year, Epic Games, the company that develops the Unreal Engine announced that it completed a 1 billion round of funding to support the long-term vision for the metaverse. Metaverse is definitely the hottest buzzword in the tech scene. In this article, we will briefly discuss what is Metaverse, who will build it, and most importantly why it matters for architects, and how can designers play a significant role in this upcoming digital economy?

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