The 1970’s were a dark time for New York City. While the economy was down, crime rates were at an all-time high. The negative public image also kept tourists away, driving the city into a financial crisis. To change perceptions about The Big Apple, the New York State Department for Economic Development approached advertising firm Wells Rich Greene to create an inviting marketing operation. After 45 years, the resulting I Love NY campaign remains fresh in the minds of locals and tourists, successfully revamping New York City’s brand. Cities across the world like Paris, Amsterdam and Jerusalem have similarly invested heavily in constructing magnetic brands for themselves.
“Art aims to represent not the outward appearance of things, but their inward significance”, Greek polymath Aristotle remarked. Public art in cities worldwide seeks to pursue this aim by offering a sense of meaning and identification to its residents. Taking the form of murals, installations, sculptures, and statues, public art engages with audiences outside of museums and in the public realm. This art presents a democratic manner of collectively redefining concepts like community, identity, and social engagement.
Josh and Matt's apartment embodies their "curated maximalism" style. Image Courtesy of Josh and Matt Design
With the onset of the 2020s, Gen Z is noticeably claiming their place in the world with bold perspectives and even bolder aesthetics. Gen Z proudly experiments with their identities, having grown up on an opinionated internet and through confusing lockdowns. They're bringing in a culture shift with organic shapes, colorful elements, and clashing patterns dominating art, media, fashion, and interior design. The trend is pushing away once-reigning minimalism, shouting Venturi's Less is a Bore.
Beneath the Spaceship Earth geodesic sphere and the display of world cultures that symbolize Disney World’s EPCOT lies the buried vision for a utopian city. The original EPCOT - a community built around innovation - was one of Walt Disney’s last visionary projects. Bothered by haphazard urban sprawl, Disney had bold ideas for an urban fabric that would drive progress in the USA. The “Experimental Prototype Community of Tomorrow” was Walt Disney’s antidote to the decay of American cities.
Indians have traditionally lived close to the earth, their cultures shaped by symbiotic relationships with ecosystems. Indian arts and crafts strongly rely on nature for its form, philosophy, and existence. Native landscapes aroused the artistic sensibilities of resident communities, evolving craft practices that met utilitarian and ritualistic needs. The intersectionality of ecology and culture is evident through ancestral forms of craft.
The Filipinos believe that man and woman first emerged from the nodes of a bamboo stalk. The Chinese view the caneas a symbol of their culture and values, reciting “there is no place to live without bamboo”. The plant is a symbol of prosperity in Japan and friendship in India. Along with myths and stories, strong structures made of bamboo flourished in pre-modernAsia. Built forms varied across the changing landscapes of Eastern countries, all sharing one aspect in common - a respect for natural ecosystems.
According to the World Happiness Report, Denmark has continually topped the survey of happiest countries for years. Copenhagen, the capital of Denmark, is known for its brightly colored waterfront buildings and radical contemporary architecture, both reflecting the joyful ethos of the city. The maritime metropolis is an urban designer’s favorite case study with its carbon-neutral infrastructure, pedestrian and bike-friendliness, and thriving public realm.Danish designers have cracked the code to build happier cities, leaving plenty of models to learn from.
Trampoline Bridge / AZC Architects. Image Courtesy of AZC Architects
Humane cities center around the relationships between people and places. Communities thrive on shared resources, public spaces, and a collective vision for their locality. To nurture happy and healthy cities, designers and the public apply methods of placemaking to the urban setting. Placemaking—the creation of meaningful places—strongly relies on community-based participation to effectively produce magnetic public spaces.
An ancient Indian folktale narrates the story of a demigod, Hiranyakashipu, who was granted a boon of indestructibility. He wished for his death to never be brought about by any weapon, human or animal, not at day or night, and neither inside nor outside his residence. To cease his wrathful ways, Lord Vishnu took the form of a half-human-half-animal to slay the demigod at twilight at the threshold of his house.
Threshold architectural spaces have always held deep cultural meaning to the people of India. In-between spaces are found in the midst of daily activities as courtyards, stairways, and verandas. The entrance to the house is revered by Indians of all social backgrounds. Throughout the country’s varied landscape, transitional entry spaces are flanked by distinctive front verandas that merge the street with the house.
Santa Rita Geriatric Center / Manuel Ocaña. Image Courtesy of Manuel Ocaña
At a hospital, patients are always one conversation away from good or bad news. When not being rushed into treatment rooms, the sick are often left to feel stressed about their health. Healthcare workers have one of the most stressful jobs, with sudden changes in patient conditions. The general atmosphere in traditional hospitals seems tense and worrisome, and this has an adverse effect on patients’ well-being.
Nature has continually played muse to architects. Colors and forms from the natural world find themselves embedded in artificial edifices. Buildings are also shaped by patterns of the wind and sun, topography, and vegetation. While architecture is informed by the effects of nature, buildings have been proposed as inert objects that remain static in a biologically evolving world. Anthropocentric concrete “jungles” are devoid of life, separating humans from natural environments and causing imbalances that have manifested as pandemics. What would cities look like if there were no boundaries between humans and ecosystems?
“Creating an equitable city implies that every citizen has their needs met”, states architect Wanda Dalla Costa at a time when metropolises were noticing change. Architects and the public have started to acknowledge the gender-driven design of public spaces. Across the world, urban areas have been a site of discrimination and danger to the LGBTQ+ community. Gender is demonstrated in public zones that promote visibility and interaction between people. An arduous challenge lays upon architects and planners to design fair environments and equitable spaces.
Living in an urban environment is demanding. Busy and competitive lifestyles leave people numbed from the effects of stress. Individuals in urban areas are more prone to mental health issues and demonstrate a noticeable lack of personal connection. Rosy city lights and skyscrapers are thorned with rising stress levels, posing an essential question to architects - how do spaces affect wellbeing?
Built environments are a reflection of the social order and dynamic ideals of society. Neighborhoods and cities are cultural relics shaped by diverse communities, some of whose voices are heard louder than others. In the past few decades, Indian metropolitans have been booming with urbanization. Holding cities back from being Utopian hubs of growth is spatial inequality. The residential segregation that patterns the cities of India can be understood through the caste system. The issue, however, is largely intersectional. Forces rooted in class, religion, and gender also structure the country's social landscape.
Upon becoming a sovereign country, free from British Rule, the people of India found themselves faced with questions they had never needed to answer before. Coming from different cultures and origins, the citizens began to wonder what post-independence India would stand for. The nation-builders now had the choice to carve out their own future, along with the responsibility to reclaim its identity - but what was India's identity? Was it the temples and huts of the indigenous folk, the lofty palaces of the Mughal era, or the debris of British rule? There began a search for a contemporary Indian sensibility that would carry the collective histories of citizens towards a future of hope.
