Gallery of La Rinascente Department Store Refurbishment / 2050+

On the Rocks sofa brings in a new dimension of comfort, where the sofa and the people who live it take centre stage: a soft sculpture that can be mixed and matched as you need, to share the pleasure of the greatest relax or to enjoy it all by yourself. Wide, with no stiff structures, with four seating elements in different shapes and two backrests, separated from the base and in different sizes that can be arranged as you prefer. A sectional system that leaves you free to express yourself and that can be customised as much as you like. Its geometrical pieces can be declined into different solutions: either combined in one composition or all free standing, to change the perspective of a room. With the exclusive materials it is made of, On the Rocks provides unparalleled comfort. Free positioning of the backrest enables the simultaneous use by multiple people, even sitting in opposite directions. In side the back sare hidden a ballstand a spine that allow them to remain stable in place Edra has always been committed to technological research, and in 2004 patented Gellyfoam®, a next generation material that represents the most advanced reference point in terms of comfort. Gellyfoam® is a special foam that combines softness with support; it is unlike a spring that pushes back, but a material that will always welcome you in the best way. It offers superior comfort and relax. Gellyfoam® is an exclusive technology by Edra. We have put man, the highest wishes we all have about comfort and relax, at the centre, and every day we work towards that goal. Edra comfort is an extraordinary dimension of life, which can be presented in many different ways, but always at the highest level. Craftmanship is an essential working method to provide edra’s quality, the oldest and newest one, and it is through craftsmanship that knowledge is handed down: work is done according to a high-tech project, while thinking back to the good manual skills that have always existed here in Tuscany. The hands are the only way to provide the most excellent quality. The hands can sense, adapt, build, convey and achieve goals that machines simply cannot. An essential balance between technology and beauty, between reason and instant wonder. This is one of our values: passion, which creates the greatest quality. The one that belongs to our land, Tuscany, the heart of Italy, the one that gave the world the masterpieces of Renaissance At edra, fabrics and upholsteries are an integral part of any project, in engineering and aesthetic terms, not just trendy or colourful covers. Every product in the Collection is preceded by extensive research into the ideal covering to complement their tactile and technological features: edra devises and designs the materials that can be helpful for any project, and then it produces them on an exclusive basis so they will be perfect for its collections

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