Details have been released on the eight proposals competing to serve as the UK Pavilion at the 2015 Milan Expo. Each design draws inspiration from the theme “Grown in Britain: Shared Globally,” which is intended to showcase Britain’s contribution in research, innovation and entrepreneurship to the global food challenges.
Presented anonymously, the proposals will be reviewed by an esteemed jury before a winner is announced in May.
Check out all the innovative proposals, after the break...
Team 1’s proposal would be “the first to visualize the entire world’s population (7.2 billion people) in three dimensions,” focusing on the challenge to feed our growing society.
Team 2 has designed a three-dimensional infinity loop - the UK Food Machine - that represents “the future imperative for a joined up food chain” and envisions an advanced agricultural nation.
Team 3’s forest of 1296 reusable telegraph poles “dissolves the border between exterior and interior” and takes visitors through an augmented reality that transforms the Pavilion’s physical environment and communicates the Expo’s “multifaceted and coherent style.”
Team 4 proposes a collaborative and interactive exhibition that shows just how British agriculture, technology and food have “positively impacted the world.”
Team 5 envisions “BE,” a pulsating virtual hive that highlights the plight of the honeybee and offers an “immersive sensory experience” that leaves visitors with a “lasting flavor of the British landscape.”
Team 6’s #silentcurrency uses water as a metaphor to address the Expo’s theme and inspire new support to help end our “profligate use of nature’s silent currency.”
Team 7 designed the “Strawberry Fields Forever” glasshouse to reveal the “remarkable story of how British scientific and technological innovations are benefiting global food production and consumption.”
Team 8 proposes a “collection of flexible built elements and experiences” that combines four themes of THINKERS + GROWERS + MAKERS = SHARERS to celebrate “the people and ideas that are leading scientific research, agriculture, food production and food consumption.”
The UK Trade and Investment (UKTI) has also announced the jury responsible for selecting a design:
- Andrew Summers CMG (Chair), former Chief Executive of the Design Council and current Chairman of Westminster Business School.
- Moira Gemmill, Director of Design and FuturePlan at the V&A Museum
- Roddy Langmuir, Senior Director of Cullinan Studio and chair of design review for Architecture and Design Scotland
- Tom Aikens, Michelin star winning chef, author and restaurateur
- Melanie Leech, Director General of the Food and Drink Federation
- Michael Lynch OBE, UK Business Ambassador and Partner of Invoke Capital
- Lord Puttnam, Labour Peer, film producer and UK Trade Envoy to Vietnam, Cambodia and Laos
- Hannah Corbett, UK Commissioner General and Director, UK Pavilion Milan Expo 2015
You can review the eight shortlisted teams, here.
